Consumer intelligence provider, NIQ, has appointed Jacqueline Flam as Senior Vice President of U.S. Beauty Retail.
 
This strategic move coincides with the rollout of an enriched range of offerings tailored specifically to NIQ’s retail beauty clients. These developments demonstrate NIQ’s commitment to equipping mass and premium beauty retailers with tools to understand, connect with, and succeed in today’s competitive market.

About Jacqueline Flam

With over two decades of experience in beauty business leadership, including her tenure as the Chief Marketing Officer of Pierre Fabre, Flam joins a formidable NIQ beauty team led by SVP Global Beauty, Tara Taylor. In her new role, Flam will be responsible for empowering beauty retailers to elevate their consumer understanding while surpassing their inclusivity, branding and commerce objectives.
 
Flam commented, “As a staunch advocate for beauty retailers, this role is a dream come true for me. NIQ empowers retail leaders to tap into the world’s most comprehensive and multi-dimensional beauty market and consumer data, enabling them to transform it into insights, innovations, consumer experiences, and commerce opportunities that propel them ahead of the market. This mission is of utmost importance, particularly as the current generation of boundary-free consumers demands more. With NIQ, our beauty retail partners can deliver on those expectations.”
 
Beauty retail leaders are invited to meet Jacqueline Flam and NIQ’s global and national executives at several forthcoming events, including CosmoProf in July.

New Investments & Enhancements

In addition to the appointment of Flam, NIQ has made a series of significant investments and enhancements to its retail beauty offerings over the past year.
 
These initiatives encompass acquisitions and investments in entities such as Label Insight, Cornerstone Capabilities, Rakuten Intelligence, data impact, foxintelligence, ciVALUE, and CGA. These assets have now been integrated into NIQ’s data platform, offerings, and services, broadening the scope for beauty retailers and endowing them with even greater insights and control.
 
“These investments embody our Full View promise to our clients, enabling them to gain a deeper understanding of today’s dynamic market and consumers, from initial inspiration to final transaction,” explained Tara James Taylor, SVP of Global Beauty. “Our clients rely on us to minimize uncertainty and enhance the predictability of their investments. That’s precisely what we’re accomplishing by equipping them with the resources to navigate the next wave of beauty retail customer experience, growth, and commerce.”

Beauty Trailblazer Program

The announcement of Jacqueline Flam’s appointment and NIQ’s recent investments follows the successful launch of the Beauty Trailblazer Program, which is currently being rolled out. This program aims to provide support and equitable access to extensive datasets for minority-owned beauty brands in the consumer-packaged goods (CPG) industry.

Recent Insights from NIQ

Read “4 Key Ways Innovation is Changing the Beauty Industry” and “Top 5 Sustainable Beauty Trends to Watch in 2023” from Anna Mayo, Vice President Beauty Vertical, NIQ.